The Schizophrenia Society of Canada has a full-page advertisement in Time Magazine next week – completely pro bono. This ad (click here to view the PDF) is worth thousands in real dollars. It is self-explanatory – 100 faces to represent the 1 in 100 statistic for the prevalence of schizophrenia. The ad is simple, but powerful and compelling.
We are thrilled. There will be future opportunities as well, but this is one giant step in creating national awareness.
It will be on the newsstands across Canada next week … be sure to have a look!
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