Tuesday, August 5, 2008


Schizophrenia Society of Canada Supports The Violet Bloom Campaign to Raise Awareness About Suicide Prevention

WINNIPEG, JULY 31, 2008 - Chris Summerville, Interim CEO of the Schizophrenia Society of Canada (SSC), is pleased to announce the SSC’s involvement in, and support of, The Violet Bloom Campaign created and designed by Toronto film writer/director/producer Silvia Kovatchev. Dedicated toward raising awareness about suicide prevention, the Campaign is designed to support the work of the Schizophrenia Society of Canada, along with Kids Help Phone, the National Network for Mental Health, and Active Minds in their efforts to better educate people about suicide prevention, and create the necessary educational materials used by these organizations in their work.

The highlight of the Campaign is the production of a film entitled: 2Violet, a story about the unusual relationship that Nona, an actress with schizophrenia, and her teenage daughter, Violet - an aspiring writer – have with Sal, an independent filmmaker. The story intertwines reality with the realities of mental illness and an artist’s imagination, which are often indistinguishable as they form an endless continuum. All these realities are driven by different forms of love.

The Violet Bloom Campaign will go through a variety of stages:
  • raising awareness about suicide prevention and funds for the production of the upcoming feature film 2Violet
  • production of the film
  • screening the film at different festivals
  • special screenings of the film at university campuses, schools, corporations, organizations, followed by Q&A sessions with cast, crew, representatives from the non-profit groups
  • based on the film, creating educational materials that the non-profit groups can use in their work
  • development of an ongoing discussion board on www.2Violet.com where people share their reasons to live and read why others think life IS worth living
“We are very pleased to be a part of this wonderful and much-needed campaign, says Mr. Summerville. “Unfortunately, there remains a deafening silence in our society when it comes to talking about suicide. The subject is definitely ‘taboo’ in many circles, so any opportunity we see to support a campaign that helps stop the suffering of those who are caught in this silence, we are delighted to do so.”


According to the World Health Organization, someone around the globe commits suicide every 40 seconds, while every three seconds, someone attempts to take their own life.

Some other important facts:
  • Suicide rate is the highest among young adults (age 16-24)
  • Suicide is the second leading cause of death in this age group
  • In Canada, adolescent suicide has increased four-fold since the 1960s
  • Approximately 3,500 Canadians take their own life each year, while another 50,000 attempt to do so
  • Suicide rates are five to seven times higher for First Nations youth than for non-aboriginal
  • While up to 40% of those living with schizophrenia will attempt suicide, 10% will die by suicide
  • Depression is the most common mental health issue for those contemplating suicide.

Schizophrenia Society of Canada

The Schizophrenia Society of Canada began in 1979 and is dedicated to improving the quality of life for those affected by schizophrenia and psychosis through education, support programs, public policy and research. The Society works with 10 provincial societies in a federation model to: raise awareness and educate the public in order to reduce stigma and discrimination; support families and individuals; advocate for legislative change; and support research through the SSC Foundation and other independent efforts.

For further information, please contact:

Chris Summerville
Interim CEO
Schizophrenia Society of Canada
Tel: 905-415-2007
Email: Chris@schizophrenia.ca

No comments: